Zindagi, the No. 1 Premium Entertainment Channel, was launched with the promise of bringing the best shows from across the world to Indian television.At Zindagi, every show is not just a story but a reflection of life experiences. Each story is beautifully crafted & delivered with impeccable direction & utmost sensitivity in terms of treatment & portrayal of the characters. Audiences relate to these endearing & powerful characters.The channel's positioning Yeh Lamha Hi Hai Zindagi mirrors the essence of the word Zindagi. Across the world, life is a finite procession of moments & its important that we live each & every one of them. Thats the top line of the channel, leading to a departure from traditional base lines associated with most brands & true to the thought leader grain of Zindagi. The heritage & influence of Zee Entertainment Enterprises Ltd as a leading global media ensures that Zindagi continues to be uniquely positioned as a thought leader in premium entertainment.
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