Description Youtube#1 Oriya Kids Learning Channel!ShishuRaaija in Oriya means A Childrens World"In all the rhymes of ShishuRaaija, the AIDA principle of mass communication has been effectively used to:- ATTRACT, Create INTEREST, build DESIRE and drive the Child to ACT; singing the songs heard, imitating the gestures, which ultimately lays the foundation of the learning process. Each rhyme is deliberately repeated more than once to help the child memorize and record in his mind. The rich cultural heritage of Orissa is also showcased through these videos as well as it promotes the use of mother tongue at a very early age.The concept of ShishuRaaija was conceived by Film Director, Mr. Sissir P. Mishra, popularly known as the 'Dronacharya of Oriya Cinema. Subscribe to ShishuRaaija TV for more updates and new content on Oriya classics.Listen to this famous kids song and share with friends!
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