Im Philip VanDusen, Principal and CCO of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. I'm a highly accomplished creative leader and expert in strategic branding, graphic design and creative management. I give design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.In my career, I've served as VP of Design at Pepsico and Old Navy and Executive Creative Director the global branding agencies Landor Associates and Anthem Worldwide. I've helped Fortune 100 companies and entrepreneurs alike create and revitalize brands, identities, websites, e-commerce platforms and launch new products and businesses for 20+ years. My past clients include among others: Procter & Gamble, Gap, Inc., Kraft Foods, Merck, Sysco Foods, GE Honda Aero Engines, Petsmart, National Geographic, Safeway, Chevron, Avery Dennison, Levis Strauss & Co.