Nigerian Urban Reproductive Health Initiative (NURHI) TV spots are part of the overall Get it Together demand generation campaign, aiming to increase the contraceptive prevalence rate among urban dwellers. Phase I media focused on awareness of family planning and birth spacing and encouraging conversations on this information. Phase II media built on these messages by introducing options available and showing viewers where quality family planning services are available. All spots modeled partner communication, focusing especially on couples 20-40 years of age.NURHI is a five- year project (2009-2014) funded by the Bill and Melinda Gates Foundation to reduce barriers to family planning/child spacing use in selected urban areas of Nigeria. Increasing the use of family planning/child spacing is key to achieving the Millennium Development Goals, in particular Goal 5, Improving Maternal Health. For more information on NURHI, visit www.nurhitoolkit.org.
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