NOVICA.com (part of the National Geographic Family) is an online, fair-trade marketplace, with sourcing and direct-shipping offices in seven developing nations. At any given time, NOVICA features more than 30,000 limited edition and one-of-a-kind handmade works of art, ranging from artisan-crafted jewelry to handmade apparel to world-style home decor. Launched in 1999, to date NOVICA has helped change the lives of 50,000 people in developing nations, including artisans and their dependents, uniquely helping each artisan earn personal recognition and real-world prices for their work.