The Gate is an integrated advertising agency with offices in London, New York, Hong Kong, Singapore, Shanghai and Edinburgh, responsible for creating some of the world's most iconic and enduring campaigns.We believe there are no such thing as 'consumers' these days. There are only "considerers": people who can be persuaded to consider your product or service, at least once so that the experience can deliver - or not - against expectations.These considerers come info-armed. Often they know more about what they're trying to buy than the person selling it. We believe in changing the context in which things exist, to give real competitive advantage. Whether we're promoting awareness, behaviour change or fighting for market share, we try to re-write the rules of the game, until it's one that only you can win.We call it Predatory Thinking.