ETV Telugu was launched in 1995 and spearheaded a revolution in cable and satellite based entertainment in millions of homes that speak Telugu (a major South-Central Indian language and the official language of State of Andhra Pradesh in India).ETV offers a potpourri of dramas, serials, soaps, telefilms and more- wholesome entertainment for the whole family. Interesting family dramas, unfold emotional tangles, right within the sitting room. There are eternal classics scripted by outstanding novelists. Serials vary from rib -- tickling comedies to stories of same and success. Quality, local flavor, superior programming etc have been the strengths of ETV. With creativity and innovation as the cornerstones, and targeting all age groups, all socio-economic classes, ETV Telugu became the favorite entertainment destination for the entire family.