Cupcake Central is based in Melbourne, Australia. Starting in 2009, Sheryl lost her IT job during the economic downturn. She then decided to follow her dream and start her own cupcake business. As word spread to friends that she wanted to bake cupcakes for a living, she started to receive requests for parties and functions. Requests turned into orders. And orders turned into an online business. But demand eventually outgrew what she could supply from her home kitchen. So in August 2010, together with her business partner they opened up their first store in Hawthorn.Fast forward to 2015, they now have three stores in Melbourne, self-published a cookbook, have an awesome team of 38+ staff and continue to do what they love every day. Cupcake Central is not just about freaking delicious cupcakes, they're here to provide an experience and look inspire others to 'hatch that dream'.To learn more about Cupcake Central visit www.cupcakecentral.com.au