Welcome to the official Citizen brand channel. Explore the latest videos to learn about our watch collections, events, brand partnerships, and more.Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. We believe in purposeful power that means thinking differently about power and how it can help the world rather than harm it. Thats why our watches run on Eco-Drive technology that harnesses power from any natural or artificial light source, preventing millions of batteries from entering landfills and helping to protect the Earth for future generations.