Chicco is the multispecialist brand in the baby care sector, with over 50 years of experience.Our mission is to make a baby smile, helping mums and dads in their baby's growth journey, providing safe solutions which are designed to meet the demands of babies as they progress through the growth phases. Chicco experience in the baby care world, has been consolidated by the Osservatorio Chicco, an institution dedicated to increasing our knowledge of children from 0 to 36 months of age and their psycho-physical, emotional and social needs.