Unicef UK Baby Friendly Initiative, introduced to the UK in 1995, is based on a global accreditation programme of Unicef and the World Health Organisation. It is designed to support breastfeeding and parent infant relationships by working with public services to improve standards of care. It is the first ever national intervention to have a positive effect on breastfeeding rates in the UK.Unicef UK is the world's leading organisation for children in over 190 countries.
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