THE STORY BEHIND THE NAMEALMA (/lm/ AHL-m) from the Portuguese SOUL, COREALMA... is considered the immaterial and immortal part of our being, our essence and also our own unique emotional and intellectual energy.In Brazil, the expression dar a alma alludes to a devotion and unstoppable force in order to achieve a goal.OUR PURPOSEAt ALMA we believe every woman is unique and beautiful to the CORE.We are devoted to offer our customers nothing but the best selection of virgin, natural,luxurious Brazilian Hair extensions, so they can feel even more beautiful everyday. OUR VALUESBrazilian Pride, Transparency, Integrity, Quality and Exceptional Customer Experience We live and breathe those values. Its in how we select our vendors, how we pick our products, how we treat our customers and how we communicate to our stylist partners and final customers