The roots of Sadhna Group can be glimpsed as a premier media house, initiating from TV programme production, outfit two decades back, to a modern television conglomerate running multiple very successful channels in their respective genresWith a blend of unbeaten businesses of advertising and equipment hiring, the group set out to telecast India's foremost socio-spiritual TV channel, Sadhna TV in 2003. This was for the first time in India that a satellite channel makes all efforts to bring social and spiritual leaders on a single platform, catering the contemporary and the traditional viewers.