Prokriti O Jibon Foundation (Nature and Life Foundation) was founded in 2009, with the slogan "Better Life in Balanced Nature", to create awareness regarding biodiversity, nature and climate change adaptation and mitigation among the mass people and hence to encourage sustainable development. The foundation specializes in research (ranging from ecosystem to species level); nature related publications (e.g. DVDs, Books, Calendars, Leaflets etc.) and video documentary on natural resources, biodiversity, flora and fauna, climate change adaptation and mitigation etc.Prokriti O Jibon Foundation, as part of its conservation efforts, has been producing first ever research based television series, of its kind of the country, featuring biodiversity of Bangladesh. The series, titled "Prokriti O Jibon", is being telecast, weekly, on the country's most renowned private satellite channel (Channel i) since 2010.