Our bikes are made for YOU !For 70 years Lapierre has been constantly innovating to offer you a better ride. Road, MTB, Urban and Electric, we develop products for your needs, and to improve your ride experience.Based in Dijon, France, home to the world famous Dijon mustard and Burgundry wine, our designers and engineers work tirelessly on product development. Pro riders and hand-picked tested aid our R&D team with feedback and input into improvements.Retain four keywords to define the Lapierre spirit brand:HERITAGE | INNOVATION | COMPETITION | EXPERIENCELapierres aim is to give what you need to get the most out of your time on the bike. We are designing products for world cups, world tours home trails and epic roads. We aspire to enhance your ride experience, wherever and however you ride. FOR US RIDING Is not a defined place, Time or distanceIs not an obligation or dutyIs not just for championsHas nor rules, no limits, no mastersIs whatever you want it to be