Dabangg was the 1st channel in the Hindi General Entertainment channel space to follow a regional focused programming strategy. Realizing the special needs of regions Bihar, Uttar Pradesh, Jharkhand and Uttarakhand, Dabangg, has a focused approach to cater to the audience tastes of these regions. The combined population of this region is 340 mn, which represents 37% of the population of Hindi GEC regions (source: Census of India, 2011). The channel USP is its MultipliCity flavor in its daily programming.