Black Lotus got its start on the Vine app as simply an account to share animated music videos or AMVs, however, in time, it grew into a channel to share thriving underground artists. Black Lotus founder, Kyle Arnold, got his start on youtube as a primary contributor and artistic mind behind the AnimeVibe youtube channel, which he eventually left to work on the Black Lotus channel. While it began as a small hobby, over the years, Black Lotus has evolved into a passion project with deep roots in youth and urban culture. Black Lotus places a deep emphasis on the pursuit and perfection of artistry, including but no limited to, photography, photo and video editing, animation, and music. Black Lotus main focus is on the curation of content and to act as a social network for artists of all crafts and backgrounds.